• Home
  • News
  • How to’s
  • Reviews
  • Lists
  • General
  • Third-Party
  • Tips
  • Interviews
  • Apps
  • Contact
Skip to content
Welcome to Instacentric - A Blog offering Instagram Tips, Guides and News

  • Home
  • News
    Apps • News

    From Instagram to Framed Fame: Success Stories in Selling Online Art

    instagram contextual stickers
    News

    New Feature: Instagram Contextual Stickers – Like Snapchat

    instagram in 2016
    News

    Everything About Instagram In 2016 (Infographic)

  • How to’s
    How to's

    Want to Be an Instagram Model? Focus on These 5 Aesthetics

    General • How to's • Tips

    How can micro-influencer scale his presence on Instagram

    Brands • How to's • Third-Party • Tips

    Tips for Integrating Your Beauty Blog into an Instagram Account

  • Reviews
    gramblr
    Reviews • Third-Party

    Gramblr Review: A Free Desktop App That Let’s You Upload Photos & Video!

    grum
    Reviews • Third-Party

    Grum, Best Online Instagram Uploader & Scheduler?

    Shoutcart
    Reviews • Third-Party

    Is Buying A Shoutout from ShoutCart Worth It?

  • Lists
    Super Bowl Hashtags
    Lists

    30+ Most Popular Super Bowl Hashtags for Instagram 2017

    Instagram Blogs
    Lists

    The 7 Instagram Blogs To Follow To Instantly Up Your Insta Game!

    Instagram in 2016
    Lists

    Multiple Accounts, Links in Captions, Web Uploads… 10 Things You Can Expect On Instagram in 2016

  • General
    General

    What Should I Post on Instagram? Quick Tips on What Pictures To Take

    General

    Creating the Perfectly Instragrammable Living Space

    General

    How to Create Captivating Picture Quotes for Instagram

  • Third-Party
    Brands • How to's • Third-Party • Tips

    Tips for Integrating Your Beauty Blog into an Instagram Account

    Instagram Wordpress Plugins
    Third-Party

    10 Best & Free Instagram WordPress Plugins

    gramblr
    Reviews • Third-Party

    Gramblr Review: A Free Desktop App That Let’s You Upload Photos & Video!

  • Tips
    Tips

    Instagram Content: 5 New Ideas To Keep Your Followers Interested

    General • How to's • Tips

    How can micro-influencer scale his presence on Instagram

    Brands • How to's • Third-Party • Tips

    Tips for Integrating Your Beauty Blog into an Instagram Account

  • Interviews
    Instagram Uploader
    How to's • Interviews • Reviews

    This App Lets You Upload To Instagram Online!

  • Apps
    Apps • News

    From Instagram to Framed Fame: Success Stories in Selling Online Art

    Apps • Uncategorized

    Off-Beat Accounts: How Architecture and Real Estate Found a Niche on Instagram

    nice
    Apps • General

    Meet “Nine” – A Dating App for Instagrammers by #2015bestnine

  • Contact
Home / Lists / Multiple Accounts, Links in Captions, Web Uploads… 10 Things You Can Expect On Instagram in 2016
Instagram in 2016
Lists

Multiple Accounts, Links in Captions, Web Uploads… 10 Things You Can Expect On Instagram in 2016

2015 was an incredible year for Instagram. It reached quite an impressive milestone. But I don’t expect any less of Instagram in 2016.

Instagram announced not too long ago that it had reached 400 million users. This milestone is quite significant. This means that Instagram beat Twitter. And it only took Instagram 5 years to surpass Twitter, which has been around for almost 10 years. That’s quite incredible.

[ctt title=”It only took Instagram 5 years to surpass Twitter, which has been around for almost 10 years.” tweet=”It took Instagram 5 years to surpass Twitter, which has been around for almost 10 years. #instagram #twitter #socialmedia http://ctt.ec/8yb92+” coverup=”8yb92″]

Instagram also launched Boomerang in 2015. Which is an app that helps create GIFs.

Instagram allowed for select brands to test out their advertising platform. Results were incredible, with higher brand/ad engagement than any other platform. They then opened Instagram advertising to everyone.

Probably my favorite improvement was when Instagram allowed for more flexible upload dimensions.

Let’s see what Instagram could have in store for 2016.


Instagram in 2016

1) Multiple Accounts

This has to be one of the most in-demand feature on Instagram. Having to log in and log out every time you want to switch accounts makes people less inclined to use the platform. It’s hard to encourage businesses to take up Instagram if such features aren’t there to facilitate it.

instagram multiple accounts
via Droid-Life

There has already been rumors of Instagram implementing this feature. Some Android users who are participating in Instagram’s beta test program have claimed to be able to already use this feature. So I expect it to be ready for widespread implementation soon.

2) Web Uploads

There are many third party apps that use Instagram’s api to allow users to upload content from their desktop or the web. However, there is no Instagram desktop or web platform that allows you to do that.

If Instagram wants to encourage more businesses and advertisers to take on its social media network then it needs facilitate the process of uploading and managing its accounts.

Business owners, managers and marketers are able to easily streamline their social media management and uploading from the web and desktop. But they have to go out of their way, get on their phone, to do the same just for Instagram. This discourages them from updating their Instagram account often.

I believe Instagram recognizes this issue and will work to solve this.

3) Insights/Stats dashboard

Being able to see how well an upload is performing is absolutely crucial. Especially to advertisers. Advertisers and page owners have access to their insights on Facebook. Twitter users can see how well their tweets are performing as well.

instagram insights

As more and more advertisers use Instagram to spread their message, it’s hard to see the platform not create a standalone dashboard for users (at least brands and businesses) to monitor their performance.

The ideal dashboard will include the information:

  • Reach
  • Likes
  • Comments
  • For Video: Number of views
  • For Video: Average duration of views
  • For Video: Number of views with audio enabled
  • Ad information such as Cost per engagement or impression

4)  Post Boost Capability

I don’t see why Instagram won’t take Facebook’s approach to reach and boost posts. Currently, Facebook limits a post’s reach based on its newsfeed algorithm. In order to have your post seen by more people, a Facebook page owner has the ability to boost their post so more fans and/or non-fans can view it.

As Instagram gets more populated, I see them setting up this feature. However, it won’t be for the average user. But rather for select brands and accounts with lots of followers. This insured quality posts being boosted and not less spam.

5) Instagram Pages

instagram pages

As a way to encourage brands, facilitate the work of business and increase exposure (and ad revenue, of course), having pages on Instagram may be a solution.

Instagram pages could would similar to Facebook pages. A user can create and manage a page from their personal accounts. The features could be the same. Access to multiple users can be granted to manage the page.

Creating the page feature can significantly increase ad spend on the platform, generating an increasingly significant ad revenue for Instagram.

6) Purging of Bots.. again.

instagram purge

Around December 2014, Instagram went on a purging spree. The social network deleted millions of fake, spam and inactive accounts. This led to many celebrities on Instagram losing millions of followers.

Instagram’s account itself lost about 30% of its followers, around 18.8 million followers, due to the purge.

instagram purge

I expect Instagram to go another purging spree, maybe one that isn’t as big as the past one. But it will want to clean up the social network. Especially as the (internet) world watches how the masses respond to gaining the ability to freely advertise on Instagram.

7) Ad spend will Exceed $1.5 billion

With the quickly growing monthly active users, as well as the opening of the advertising tools, I expect the total ad spend in 2016 to exceed $1.5 billion.

Currently, it stands at around $600 million. But that was mostly when advertising was restricted to selected brands. Now that it has opened to everyone, it’s not impossible to believe that they will at least double their ad revenue.

8) More Social Influencers and Sponsorships

instagram influencers

The more new users sign up, the more people they will follow. That’s a pretty basic assumption. This will lead to more Social Influencers as well as the growth of already influential and popular Instagram users.

Inevitably, this will lead to sponsorship deals taking place outside of Instagram’s control. Sponsorships are quite popular already. Many sites connect brands to social influencers.

With the growth of the social influencers’ audience, and Instagram’s popularity, brands will want to directly reach out to the highly targeted audience.

Deals will become more lucrative and more available. Instagram should consider creating a platform to offer such services. That way it can capitalize on the deals, partnerships and sponsorships.

9) Links in Captions

This is probably one of the most highly demanded feature. It’s pretty basic too. Allow users to add a clickable link in the caption/description section of their posts.

Currently, users wanting to get attention to a link have to send people to the place that contains the only clickable link, which is in the profile section. Users have to give this link every time they want to get attention to something new. On their posts, they write something along the links of “link in the bio”.

link in instagram caption
via WeTeachSocial

However, after sometime, or when the link is replaced, the description/caption is no longer relevant.

It’s a simple solution to an irritating issue. Instagram will get major props for adding this feature. I believe this will be done early to mid 2016.

10) Instagram reaches 750 million users

Instagram had announced that it had reached 400 million users late September of 2015. This is an increase of 100 million in less than a year.

It’s not far-fetched to expect Instagram to reach at least 750 million users this year.

Increased integration into Facebook and Facebook pages, increase in advertising, high engagement rates with ads, more businesses and brands on boarding, more encouragement for follows by those brands.. are all ingredients that lead to a rapid increase in the user base.

So an increase in 87% in a year is quite achievable.

instagram 400 million
via Techcrunch

A few of these are more like a direct encouragement for Instagram to add the features. The rest are predictions. But if Instagram continues on the same path, it will grow to outstanding levels.

However, it does need to make some improvements and add certain features to encourage new users to join as well as their 400 million users to become more active.

These are the very same features that will make more brands and businesses use Instagram as another platform to reach their audience: Ability to upload from the web, access to insights, and the ability to switch between accounts.

 

130
SHARES
Share on FacebookTweet
Follow me on Instagram
  • Tags
  • 2016
  • ads
  • bots
  • caption
  • desktop upload
  • insights
  • multiple accounts
  • sponsorships
Previous Post:

How Instagram Started [Infographic]

Next Post:

Instagram Finally Allows You to Switch Accounts Without Logging Out

Related Articles

Apps • Uncategorized

Off-Beat Accounts: How Architecture and Real Estate Found a Niche on Instagram

January 31, 2018
instagram account switching
How to's

How To Add and Switch Between Multiple Accounts on Instagram

February 9, 2016
Instagram account switching
News

Instagram Finally Allows You to Switch Accounts Without Logging Out

February 9, 2016

Get more stuff

Subscribe to our mailing list and get the Hashtag Handbook for free as well as email exclusive posts!

Thank you for subscribing.

Something went wrong.

we respect your privacy and take protecting it seriously

Instacentric.com Copyright © 2018