Instagram is one of the most loved social media platforms in our day and time. People simply love sharing little moments of their days and Instagram has a lot of different options regarding filters and other assets, in order to meet their needs.

Instagram gives people a chance to become popular and even work with brands they love, promoting their products. If you, yourself is interested in trying such a thing out, here are a few tips for a new micro-influencer you can use to become more well-known around Instagram.

Focus on a specific niche

The first and most important step to take if you wish to grow your following and become more well-known on this social media platform is to make sure that you know what you want to focus on through your account. If you enjoy fashion, you should focus on posting pictures and videos on that topic and only refrain from that slightly if you have something relevant to show.

This will help you create some sort of homogeneity to your channel and attract a particular type of audience. On top of that, this will help you show brands on Instagram exactly what you’re interested in and what you would be good at promoting, so they will be able to reach out to you a lot easier

Share personal experience with your audience

After managing to create a small following for yourself, you should start opening up about yourself and being as real as possible. There’s nothing that your audience will appreciate more than your honesty, so you should always make sure that you talk in a way that shows your character.

When your followers start getting to know you, they are way more likely to stick around for the long run and they will definitely start talking about you and your posts to their friends. This is a great way for you to gain more followers which will be people with the same interests and passions as you and you will be able to connect with them a lot easier and keep being yourself. 

Make friends

A great way for a micro-influencer to scale his presence on Instagram is to start getting to know other Instagram influencers who are working on the same things as him. Connections are always important no matter what kind of career path you are on and the people you get to meet can help you not only connect with many others but also reach out to brands and more famous and important people.

Having friends on social media can help you get more noticed through their profiles. By simply tagging one another on your posts or posting pictures together, your followers will be interested in getting to know more things about the other person in your pictures.

On top of that, doing collaborations with other Instagrammers can help you get noticed by companies a lot easier and that will allow you to start doing more collaborations and therefore getting a bigger audience. According to Mark Gallaway, social media expert at Flash Essay, “The best way to get noticed is to give other people attention. This is a win-win game: building up a network of fellow bloggers and mutually promoting each other gives you the circle of partners and increases your audiences”.

Always interact with your followers

When you are trying to create a following on social media, it is always important that you try to keep track of the people who follow you and show them you are always interested in their comments and what they have to say.

By showing your followers you are available to talk to them and that you take the time to reply to their comments, you show them exactly how much time and effort you put into your profile and how much you want to succeed.

Based on what your niche is, you can take the time and offer them advice on issues they are facing or simply get to know them better and make them feel closer to you. Making friends with your audience will only work in your favor as you will appear as a sweet and genuine person and more and more people will say good things about you and want to get to know you better.

Do frequent giveaways

One of the tactics many Instagrammers follow is to host frequent giveaways on their accounts. After you have made a following for yourself, no matter how small it is, you can start reaching out to various brands related to your niche, asking them to collaborate with you in a giveaway. 

In the beginning, you might just be able to try some products and give a few reviews on them. Hosting a giveaway together with a particular brand though will be a lot easier for you as you will not have to do a lot apart from say a few good things about that brand and promote their product for the giveaway.

One of the tricks here is to ask your followers to tag a few of their friends and to follow your account in order to qualify for the giveaway. This will help you gather a lot of new people who will be interested in your niche and the more giveaways you host, the more people you will be able to attract and help your account grow.

In summary

Building a small following on Instagram and making your presence known doesn’t have to be all that difficult. There are quite a few ways for a micro-influencer to create a stable following and to start getting to know other people who do the same thing.

Establishing good communication with your followers is one of the things that will make you stand out and help you achieve your goals. The more you are able to reach out to people and share your personal stories and experiences, the more people you will attract to your profile.