Only a couple days after the announcement, brands are already leading the way with the new Instagram zoom feature. It was first rolled out only for the iPhone and iOS devices. However, as of yesterday, some Android users reported the ability to zoom into their Instagram photos and videos.
Big brands usually always jump on board when a social media platform introduces a new feature. They gain the extra (and free) initial visibility and reach as well as portraying an image of being relevant, fresh and an industry leader.
Take a look at how these 11 brands are using the feature. Note: In order to see the Instagram zoom feature in action, click on each post from a mobile device, open it in the Instagram app then pinch and zoom.
11 Brands Using the Instagram Zoom
#1 Reyka Vodka
#2 The Cheesecake Factory
A cheesecake so nice, we put it here twice! Zoom in and find which cheesecake appears twice in our picture. Can you name it? 🔎
A photo posted by The Cheesecake Factory (@cheesecakefactory) on
#3 General Electric
Look out below! Pulitzer prize-winning photographer @VincentLaForet shoots a bird-eye view photo of #GE’s Tier 4 #locomotive as it snakes along the Transit Test Track at the Transportation Technology Center. Now that @instagram lets you zoom into photos, get a closer look — how many rail cars can you spot? #GETier4 #IndustrialInternet #railfan
A photo posted by GE (@generalelectric) on
#4 Noosa yogurt
What do cows say when they play hide-and-seek? Hint: pinch and zoom to find out.
A photo posted by noosa yoghurt (@noosayoghurt) on
#5 Morning Star Farms
Zoom in to see how a something small can make a big impact. Like this small seed. #WayToVeg
A video posted by MorningStar Farms (@morningstarfarms) on
#6 Bud Light Lime-A-Rita
#7 KFC Australia
You can FINALLY #zoom on Insta! 🎉 Now it's even easier to appreciate our #delicious #Nuggets in all their glorious, crispy golden detail… 😍
A photo posted by KFC Australia (@kfcaustralia) on
New in stores this week – go on, get a closer l🔍🔍k! #Primark #Instagram #zoom
A photo posted by Primark (@primark) on
#9 British Airways
Can you guess which #Qantas plane this is? Hint: use Instagram's new #zoom feature to see! #Regram: @dkingstonx #✈️ #aviation #avgeek
A photo posted by Qantas (@qantas) on